I don’t care what Miranda Kerr selling – I want to give her my money. Even if she were trying to Kickstart a new terrorist cell I’d be hard-pressed not to become a backer.
In this case, she’s selling a new line of sneakers for Reebok and it’s a great example of the kind of marketing campaign sought like the Holy Grail (and found just about as often) back when I worked in PR and advertising agencies.
At a high level, they were always looking for ways to hook into sub-conscious emotional or sexual touchstones to ensure mental persistence of their message. In this case, it was an incredible success on me because the first time I saw the ad was for a second out of the corner of my eye – but that was enough for the hook to set and I don’t even buy women’s sneakers.
